So, despite Greenaway’s declaration that cinema is dead, there still seems to be a voice within this dying art form. Around 9 or so months ago, a video hit the web, which showed a guy who had made his own movie trailer in order to propose to his girlfriend. In the video, we see the trailer and the Live footage of the girlfriends’ reaction as it becomes evident that the person proposing was her boyfriend. All a bit niche maybe, but it certainly hit my romantic side and made me feel that that was a pretty cool way to propose.
Now, the point that this gets interesting for me, is how an american TV company must have latched onto this concept and run with it to promote their latest High Profile Show. Check the video below.
I kinda like this way, this trailer is aimed at an audience that are clearly there for a romantic movie, and then twist it with the zombie concept. A great way to possibly reach a market that may not initially have batted an eyelid at the thought of watching The Walking Dead, but hey, it certainly made them sit up and pay attention. You never know, it could potentially have snagged a new viewing base and if so, a new form of marketing may have just reawakened.